AI chatbots are gaining popularity rapidly. While recent news often highlight AI chatbots’ role in meeting the emotional needs of internet users, they’re primarily seen as tools to support customers in their buying journey.
What is an AI chatbot?
According to Hubspot, AI Chatbot is “a program within a website or app that uses machine learning (ML) and natural language processing (NLP) to interpret inputs and understand the intent behind a request.” AI chatbots are especially in demand – they are being used in a wide range of applications across many different industries.
5 interesting statistics about AI chatbots
Last year Outgrow provided some insights on the use of AI chatbots, hoping to shed some light on its impact and highlight the rise of it.
- 60% of consumers would still prefer to wait in queue for a real agent to reply rather than receive an instant response from a chatbot.
- However, 74% of customers would prefer interacting with a chatbot to a human agent when asking simple questions. Even if there are some cases where people demand to interact with a human agent, AI chatbot assistants are perfect for gathering information that is not as complex.
- Business leaders claim that on average, chatbots have increased sales by 67%.
- The top 5 industries profiting from the incorporation of chatbots are real estate, travel, education, healthcare and finance.
- One-third of AI startup founders claim that chatbots will be the most popular customer tech in the upcoming five years.
Main benefits of AI chatbot online assistants
- They provide fast responses to customers in real time. AI chatbots are available 24/7, ensuring customers receive support whenever they want, without needing to check your business hours.
- AI chatbots can gather valuable data from your customers that will help you improve in the long run. Additionally, the information on clients’ preferences and pain points will help in making better decisions. For example, AI chatbots can help determine, what questions are being asked the most frequently. Businesses can update their websites, marketing and sales strategies accordingly.
How can we be sure our AI chatbot is beneficial?
Firstly, it is important to understand that AI chatbot online assistants need to be trained. They need to recognize patterns and understand natural language coming from large data sets. In order to handle a range of customer queries, AI chatbots must get acquainted with past customer interactions or FAQs.
As a result, the virtual assistant will be more than ready to handle all the complex queries from the customers and generate more accurate results for them.
Final word
The rise of AI chatbots shows that they can indeed be “friends” to businesses. To avoid your virtual assistant becoming a foe, it is essential to do your research, select the most accurate tool for your business, test it out and continually train it with new data. Since AI chatbot can learn from previous conversations, it will gradually improve its responses and overall performance.
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