Today, we spend an extraordinary amount of time on social media, and for some, it has become the main source of news. Others thrive and earn their living through these platforms. Every more active individual, or those who make money from it, seek ways to present their content in a unique, different, and authentic manner across various social channels. Today, AI editing can help in attracting attention and creating more unique content.
How Can AI Assist in Content Editing?
Social media is an essential communication tool in today’s society, enabling us to transmit various messages, share information about ourselves, and reach a large audience with relatively little effort. However, the massive information noise in this area has become a significant issue, making it harder to reach and stand out to an audience.
One possible solution to grab the audience’s attention is presenting the content uniquely and showing an authentic style. This may require not only a creative and brilliant idea but also the use of certain tools to implement it. Different AI editing tools can help achieve this or even offer unique solutions.
In essence, various AI tools can be helpful at different stages of content creation for social media. For instance, they can suggest ideas, offer solutions, or be used to reach specific outcomes. These tools can assist with selecting text, fonts, sound, automatic effects and filters, as well as optimizing and adapting content for different platforms.
In the future, traditional AI programs may face competition from social media platforms themselves, which will integrate smart technology solutions. For example, Instagram has announced that it will soon offer a generative AI editing feature, allowing users to edit and modify their videos directly on the platform.
One of the major advantages of such technology is that machine learning solutions enable users to create creative content that appears highly sophisticated but does not require advanced technological literacy, editing skills, or other technical knowledge.
This feature will allow users, in the future, to change the background, character outfits, or apply various effects using text prompts, even replacing the person in the video with something like a felt doll.
How Can AI Assist in Content Editing?
Below, we’ll discuss some specific apps that use AI to assist in content editing.
- CapCut. One of the most popular video creation and editing apps. Although its primary purpose isn’t solely AI-based, it incorporates these features. For instance, in CapCut, users can upload filmed videos, and the AI editing will automatically trim, merge, and apply various effects. It can also auto-generate subtitles and includes an AI stabilization feature to reduce video instability and shake.
- Runway. An AI video generator that creates videos based on text prompts. In addition to this, the app can generate videos from photos provided by the user. Runway also allows for the creation of pseudo-portraits with automatic lip-syncing to an uploaded audio recording.
- Wondershare Filmora. Another video editing tool with various AI features. It offers a ChatGPT-like interface called Filmora AI CoPilot, which can provide suggestions during the editing process. It also features text editing and a text-to-video function. Additionally, it supports AI-based color correction, various filters, and audio track suggestions.
Final word
It is likely that AI editing will increasingly become an indispensable tool for active social media users and creators. It can ease the content editing process by offering both various ideas and real solutions for implementation.
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