On December 11th, Apple released the iOS 18.2 update, introducing a highly anticipated feature: the company’s debut push into AI—Apple Intelligence. This new feature integrates AI into various apps and functions, such as writing tools, notifications, Siri, Camera, and Gallery, aiming to enhance user usability and unlock new possibilities. With competitors like Samsung, Google, and Microsoft already integrating AI and OpenAI’s ChatGPT technology into their products, all eyes have been on Apple to see how it leverages generative AI in its ecosystem.
Writing Tools
The Writing Tools feature enhances language capabilities across various platforms where users write, including Notes, emails, third-party apps, and websites. It can summarize selected text, proofread content, compose messages from scratch, or adjust the tone to make messages friendlier or more professional.
Siri Integrated with ChatGPT
The integration of ChatGPT, in the new iOS update, triggers when users ask Siri complex questions. If Apple’s software identifies a query as better suited for ChatGPT, Siri will request user permission to access OpenAI’s service. The voice assistant will be more natural, relevant and personal with this update. Users can now speak more conversationally, and Siri should be able to understand even if they stumble over their words.
Image Playground
Image Playground is Apple’s new generative AI photo app that allows users to create images based on concepts like themes, costumes, accessories, and places. Users can also create images based on their own text descriptions or generate images using photos from their library as references.
Visual Intelligence
Users can use Visual Intelligence with Camera Control to quickly learn more about the places and objects around them. After clicking and holding the Camera Control and pointing it to a business in front of them, users can access information such as hours of operation, available services, and contact info. Depending on the business, users can also view reviews, make reservations, or place delivery orders. (This feature is currently available only in the U.S.)
Genmoji
Apple Intelligence introduces Genmoji, a tool for creating custom emojis. Users can brainstorm new emojis that better reflect their mood, expressions, or the context they want to convey. They can also create personalized emojis resembling themselves or other people.
Image Wand
With Image Wand, users can generate images within the Notes app based on rough sketches they create. They can also select empty spaces to generate images using words or visuals from the surrounding content.
Conclusion
Reactions to the new iOS features are mixed—some argue Apple needs to catch up with its competitors, while others praise the innovations, with Visual Intelligence emerging as a new favorite among iPhone users.
As AI technology continues to evolve, new ideas for incorporating it into various features are constantly emerging, further expanding the possibilities for its integration into everyday tools. Apple has promised even more advancements in Apple Intelligence for 2025, making it clear that where we are today is not where we’re going to be in a year from now.
Sources:
https://www.theverge.com/2024/10/28/24272995/apple-intelligence-now-available-ios-18-1-mac-ipad
https://support.apple.com/guide/iphone/whats-new-in-ios-18-iphfed2c4091/ios
https://www.cnbc.com/2024/12/11/apple-launches-its-chatgpt-integration-with-siri.html
https://support.apple.com/guide/iphone/use-chatgpt-with-apple-intelligence-iph00fd3c8c2/ios
