When planning a trip, everyone wants to access all the information in one place. To receive recommendations for hotels, attractions, or restaurants and be able to reach them directly. The truth is, with AI, all of this becomes more achievable and accessible. This is exactly what Tripadvisor implements with Perplexity AI.
AI in Travel Planning
The strength of AI, like in any other area, lies in its ability to process vast amounts of data quickly and efficiently. This data can be applied to any aspect of planning. According to a survey conducted by Matador Network of 1,200 respondents, 64% are already using AI tools to plan their trips. Travel agencies are also increasingly integrating AI-powered travel planning solutions into their platforms.
Thanks to large language models, for instance, by using ChatGPT and providing a prompt with a specific country or city, users can receive concise and accurate information about the most popular and visited attractions in that location. Additionally, these systems can assist with itinerary planning, offering the most optimized travel routes, providing translation services, and many other tasks.
As we can see, in many cases, information will need to be searched separately each time, but travel advice platforms like Tripadvisor open the way to innovative and multifaceted solutions.
Perplexity AI and Tripadvisor Integration in Travel Planning
Tripadvisor, together with the AI search system Perplexity, joins forces and will now offer a modern travel planning solution to platform visitors. When searching for accommodations, users will now see a list of properties with summaries and reasons for choosing specific places, alongside hotel photos, customer ratings, and addresses.
These insights will be derived from Tripadvisor hotel reviews, AI summaries, and more than 300,000 Viator experiences, all of which are continuously synchronized and updated, ensuring the insights reflect the real-time situation. This is expected to make the trip planning process more personalized, offering recommendations that align with travellers’ expectations. The company also promises that such information will eventually be made available for hotels & restaurants.
AI-powered travel planning solutions inevitably provide users with more flexibility in planning their trips. In essence, these solutions allow the person planning the trip to access all the information in one place, which is enhanced with real, reliable reviews about a particular hotel that are more trustworthy than the hotel’s own promotional descriptions.
Additionally, AI-powered platforms provide quick responses. This becomes a major advantage, as users save significant time compared to traditional search methods.
AI-powered Tools in Travel Planning
The travel industry is vast, and Tripadvisor is not the only platform offering advanced AI solutions. You can also plan your trip with Google Travel. With the paid Gemini Advanced generative AI chatbots, users can personalize their travel plans.
Here, similarly, by providing a prompt with traveller preferences, expectations, and destination, users receive a customized travel plan that includes flight bookings, restaurant lists, attractions, and more.
Another tool for travel planning is Vacay. By conducting an analysis, the system asks the user to provide travel details such as destination, duration, group size, and budget, as well as answer two open-ended questions. In the result, the trip planner tool provides a detailed itinerary with morning, afternoon, and evening activities, considering the budget. However, the main drawbacks include a lack of active links, maps, and the itinerary remaining outdated after additional prompts.
Of course, trip planning can also be done with large language models like ChatGPT, which offer valuable and comprehensive content. However, these tools often lack personalization and may contain errors, so it’s essential to verify the information.
Final Word
The use of AI-powered travel planning tools offers entirely new possibilities for travellers. From long hours spent on a computer searching for the right flight, attractions, restaurants, or hotel information tools like the integration of Perplexity AI with travel platforms are gradually offering advanced, personalized, and fast travel plans.
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Sources: AFAR, MIT Technology Review, PhocusWire, Skift, The Verge
