Creating SEO-optimized content that actually ranks has traditionally involved multiple tools, countless browser tabs, and hours of manual research. Frase changes this paradigm by offering content creators an all-in-one platform that streamlines the journey from keyword research to published content.

Frase distinguishes itself from general AI writing tools by centering its technology around search engine results. Where tools like ChatGPT generate content based on training data alone, Frase analyzes top-ranking content for your target keywords, ensuring your content aligns with what’s currently successful in the web search.

Core Capabilities: The Unified Content Workflow and Search-Driven AI for Content Creation

SERP Analysis That Saves Hours

The foundation of Frase’s approach is its ability to analyze search engine results pages (SERPs) for any query. Rather than manually reviewing dozens of competitor articles, Frase condenses this research automatically:

• The platform analyzes top-ranking content for your target keywords, extracting valuable insights about word count, heading structure, and topic coverage
• Key metrics like domain rating and content structure are visualized in an intuitive interface
• AI-generated content briefs can be created in seconds rather than hours, incorporating the most important elements from successful content

One content marketer using the platform noted, “Frase feels like you’re using content marketing cheat codes,” highlighting how the tool dramatically reduces research time.

Outline Building Made Effortless

Content outlines typically require hours of competitive analysis to ensure comprehensive topic coverage. Frase accelerates this process through:

• Instant compilation of headings from top-performing content
• Drag-and-drop outline organization in the built-in Outline Builder
• AI-generated heading suggestions based on SERP analysis
• Automatic creation of detailed content instructions for each section

This capability transforms what was previously the most time-consuming part of content creation into a task that takes just minutes.

AI Writing Informed by Search Intent

Unlike generic AI writers, Frase’s content generation is specifically informed by current search results for your target keywords:

• Convert outlines directly into full-length, optimized drafts
• Generate specific content elements like introductions, conclusions, and FAQs
• Create content that aligns with search intent by drawing from successful competitors
• Maintain brand voice through customizable AI templates and presets

The platform supports both full article generation through its “AI Article Wizard” and sectional writing with its in-line editor, giving content teams flexibility in their approach.

Built-in SEO Optimization

Frase doesn’t just help you write content—it ensures that content is optimized for search engines:

• Topic modeling identifies keywords and concepts that should be included
• Side-by-side comparison with competitor content reveals potential gaps
• Visual topic score helps gauge content completeness against SERP leaders
• One-click keyword insertion for missed optimization opportunities

This integrated approach means content is SEO-optimized from inception, rather than requiring a separate optimization phase.

Beyond Content Creation: Building a Scalable Content Engine

Content marketing success requires more than one-off content pieces. Frase provides infrastructure for building systematic content operations:

Team Collaboration Features

• Document assignment capabilities for distributed content teams
• Progress tracking for each content piece
• Template sharing for consistent brand voice across writers
• Collaborative editing and review processes

Content Repurposing Tools

The platform excels at helping marketing teams extend the value of their content:

• Easily transform long-form content into short-form assets
• Generate infographics, social media posts, and other promotional content
• Create diverse content types while maintaining consistent messaging

Integration with Existing Workflows

Frase connects with popular platforms to enhance existing processes:

• WordPress integration for direct publishing
• Google Docs compatibility for teams with established workflows
• Browser extension for accessing capabilities anywhere
• API access for custom implementation needs

Real-World Effectiveness

What sets Frase apart is its focus on delivering measurable content marketing results. The platform maintains an impressive 4.8/5 rating on G2, with users particularly highlighting:

• Significant time savings in research and content creation
• Improved content quality through comprehensive topic coverage
• Better search rankings through optimized content
• Streamlined workflows for marketing teams

Kevin Indig, Director of SEO at Shopify, notes that “Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”

Pricing Options

Frase offers flexible pricing based on content volume needs:

Solo Plan

Perfect for individual content creators or small businesses producing a moderate amount of content monthly.

Basic Plan

Designed for growing content teams that need increased document limits and collaboration features.

Team Plan

Structured for content agencies or enterprise marketing departments with high-volume content needs.

All plans include the core SERP analysis, outline generation, and SEO optimization features. Add-ons like the AI Article Wizard and API access are available for teams seeking additional automation.

Frase vs. ChatGPT: A Detailed Comparison

While ChatGPT has emerged as a popular general-purpose AI writing tool, content marketers often find themselves choosing between it and specialized platforms like Frase. The table below provides a comprehensive comparison across key dimensions:

Feature	Frase	ChatGPT
Research Capabilities	• Automatically analyzes top SERP results • Extracts competitor content structure and headings • Presents organized research data in an intuitive interface • Eliminates hours of manual competitive analysis	• Lacks direct access to current SERP data • Cannot analyze competitor content structure • Requires manual research of top-performing content • Limited live browsing with often unreliable results
Content Outlining	• Extracts headings directly from top-ranking content • Provides SERP-based recommended outlines • Allows drag-and-drop organization of outline elements • Generates section-specific instructions automatically	• Generates outlines based on general knowledge • Cannot validate outline against top-performing content • Lacks competitor outline comparison • May miss critical sections that aid in ranking
Writing Quality & Optimization	• Generates content informed by SERP competitors • Built-in topic modeling for keyword optimization • Side-by-side comparison with ranking content • 94% initial SEO score in testing • 10% hard-to-read sentences in readability tests	• Produces general content without SEO focus • No built-in optimization tools • Requires separate keyword research and optimization • 44% initial SEO score in testing • 35% hard-to-read sentences in readability tests
Content Repurposing	• Dedicated tools for content repurposing • Pre-built templates for various content formats • Custom AI presets for consistent repurposing • Integrated with original content	• Can transform content into different formats • Requires new prompts for each repurposing task • Limited ability to save custom instructions • No specialized templates for marketing content
Brand Alignment	• Multiple saved AI templates and brand voices • URL-based style mirroring from successful content • Consistent implementation of brand guidelines • Team-sharable preset library	• Limited custom instruction options • Cannot save multiple brand voices • No ability to reference URLs as style guides • Inconsistent adherence to brand guidelines
Workflow Integration	• Integrated with WordPress and Google Docs • Built-in team collaboration features • Complete content workflow in one platform • Browser extension for broader accessibility	• Standalone tool requiring manual content transfer • Limited native integrations • No collaborative features • Separate from SEO workflow
Value & Pricing	• Flexible pricing based on content volume • Complete feature access at all tiers • Specialized for content marketing needs • Eliminates the need for multiple separate tools	• Lower cost ($0-$25/month) • Limited message capacity • Features that may not benefit marketers • Requires additional tools for complete workflow

For content marketing teams focused on creating SEO-optimized content at scale, Frase delivers superior value through its specialized features, integrated workflow, and focus on search performance.

The Complete Content Creation Solution

Today, the ability to efficiently create high-quality, search-optimized content is a crucial advantage. Frase delivers this advantage through its unique combination of SERP-based research, AI-powered writing, and integrated optimization tools.

For content marketers seeking to streamline their processes while improving content performance, Frase represents a comprehensive solution that handles every step from keyword research to published content. The platform’s focus on search-driven insights ensures that content isn’t just well-written—it’s strategically crafted to perform in web search results, optimized in terms of SEO efficiency. Frase provides the tools needed to transform your content creation process and deliver measurable results, no matter what type of business you represent.

If you are interested in this topic, we suggest you check our articles:

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Sources: Frase

Written by Alius Noreika