Various AI tools are revolutionizing multiple sectors due to their functionality and capabilities. They are gaining significant attention in the creative industries, where such tools can significantly transform workflows and accelerate results. One such innovation reshaping the work of creative professionals and the final product is Adobe’s Firefly Bulk Create. So, what changes does this product bring, and what can we expect from similar AI applications in this industry?
How Firefly Bulk Create is Transforming the Content Production Industry?
AI tools come in many forms, and one of the leading global professional software companies, Adobe, is opening doors to AI-powered solutions. One of its highly acclaimed tools is Firefly Bulk Create, a program capable of processing up to 10,000 images instantly during the editing process.
By using this AI tool, users can now quickly make images that suit popular social media formats, where generative AI adapts the photos’ formats. It can also use image-to-image techniques to remove or replace backgrounds with other visuals or colours.
The main advantage of such a tool lies in automating large-scale tasks, thus saving substantial time. For instance, there’s no need to edit each image individually; the task is completed with a single click. Another benefit is that this application can be indispensable for beginner content production specialists or casual users of Adobe services who may lack technical editing expertise.
This is just one example of advanced AI tools. In the future, Adobe plans to enable AI-powered lip-syncing for video editing in 14 different languages and to automate text and visual layout formatting in its popular program, InDesign, for printing purposes. Meanwhile, digital avatars could be used for various product presentations.
What Impact Do AI Tools Have on the Content Production Industry?
According to Statista, marketing or media companies use AI tools for various tasks, most notably for text content creation (42%) and social media content generation (40%).
The mentioned AI editor is one example that highlights the potential of AI. With access to extensive datasets and the ability to process, learn from, and continuously improve, it is already one of the critical achievements reshaping the industry’s rules.
On the one hand, such products can provide creative professionals with immense benefits. They can generate ideas, draft texts, suggest content improvement recommendations, speed up editing phases and more. This undoubtedly saves time that experts can dedicate to other tasks, reduces company expenses, minimizes human errors, and allows for content tailored to detailed consumer behaviour data. Essentially, companies can improve their productivity by incorporating AI tools into their workflows.
However, debates are ongoing about the future of creative professionals as AI becomes increasingly prevalent. For now, AI cannot surpass human creativity. Understanding target audiences, integrating cultural nuances into specific content, and ensuring a campaign’s success remain tasks that require skilled professionals.
While it’s clear that such AI applications will continue to advance and may eventually handle the aspects mentioned above, there will also be a growing demand for AI specialists who can effectively utilize and adapt these tools’ capabilities. As a result, the demand for human resources is unlikely to diminish; instead, the nature of such expertise will evolve.
Final Thoughts
As we can see, AI tools are becoming more prominent in the creative industries. While they bring certain challenges and concerns, they fundamentally evolve the creative processes behind the production of market offerings and products.
If you are interested in this topic, we suggest you check our articles:
- Image Background Removal: A breakdown of how it works
- The Meaning of an Image is Changing, Thanks to GenAI
- Creative Social Media Content with AI Editing
Sources: AIContentfy, Statista, The Verge
