The film industry is another field that AI has the potential to significantly transform. AI in the movies can not only make the filmmaking process more efficient and faster but also more innovative. Watching an emotionally charged movie or one filled with visually stunning and fantastical elements, we may not even realize that this technology could have played a role in its creation — yet this is already possible.
How AI in The Movies Contributes to the Filmmaking Process?
Various AI tools can be utilized at different stages of the filmmaking process. First and foremost, genAI can create entire storylines complete with detailed character dialogues. Remarkably, it accomplishes this in an incredibly short time, requiring only prompts about the film’s theme and the creator’s expectations. Tools like ScriptBook, using natural language processing models, analyse plotlines and predict character developments.
Moreover, deep learning tools can assist in finding locations for scenes and selecting the best shots from the footage. Secondly, AI can help assess a film’s potential success. By leveraging machine learning tools, filmmakers can track an actor’s current market value and use this information to forecast the success of a new release.
The third crucial aspect is how this technology can generate visual effects. This capability allows for editing filmed scenes, removing unwanted objects, and more, thereby reducing production costs. Fourth, machine learning system can generate soundtracks and even replicate actors’ voices.
Finally, deep learning system is not only useful in the filmmaking process itself but also in marketing. For example, it can identify potential audiences, select the most visually appealing posters to attract attention, and more.
While AI offers numerous opportunities for creative and flexible solutions, saving time and, in some cases, lowering costs, it also raises concerns among film industry professionals. At last year’s UNESCO conference in Paris, filmmakers expressed apprehensions about AI’s potential impact on various participants in the industry, including actors, set designers, and visual effects artists.
Real Examples of AI in The Movies
In the $50 million film Here (2024), directed by Robert Zemeckis, AI played a significant role. It is one of the first Hollywood feature-length films where visual effects were generated by AI. The storyline spans 50 years, and machine learning system was used to age the main actors’ faces over time, demonstrating the process of aging.
Another example is Century Fox’s film1 Morgan (2016). For this horror film, the trailer was created with AI assistance. The company used machine learning to analyse numerous horror trailers, after which this technology selected the 10 most effective moments to include in a compelling trailer.
Another film shaped by intelligent system2 is Impossible Things (2021). According to Kickstarter, this movie was developed in collaboration with AI, marking a new step in the film industry’s creative process.
In the movie Thank You for Not Answering (2023), genAI was used in a relatively traditional manner. The entire film consists of connected animated clips generated by machine learning systems based on provided prompts.
The animated short Critterz (2023) was created in collaboration with OpenAI, whose AI tool generated the visual material. However, the initial AI-generated visuals were not used directly. They were refined by a team of animators. This demonstrates that, while this technology cannot yet independently produce high-quality content, it can significantly enhance human creativity.
Final Word
The integration of AI in the Movies industry is no longer just a possibility but a reality, bringing both opportunities and challenges. While additional measures are needed to ensure the ethical and fair use of machine learning systems, it remains a powerful tool in the filmmaking process. By enhancing efficiency and enabling bold and creative solutions, AI is undoubtedly reshaping the future of cinema.
If you are interested in this topic, we suggest you check our articles:
- The Rise of AI-Generated Voices: Transforming Everyday Interactions
- Meta Movie Gen: AI-Powered Tool Revolutionizing Video Generation
Sources: Creativity Squared, Euronews, Forbes, IndieWire1, IndieWire2, Medium, MIT SMR
