Artificial intelligence tools have transformed the possibilities of writing. They provide significant assistance to copywriters in creating written content, but at the same time, they pose a risk of misuse and concealment. On the other hand, there are various opinions about the quality of such content, its uniqueness, and specificity. As these discussions grow, the need for tools that can identify AI-generated content also increases like AI content detectors.
How AI is Changing the Work of Copywriters
As usual, when a specific prompt is given, AI tools like ChatGPT, Copy.ai, and others can generate an entire text on a selected topic, as long as the prompt is clear. This process happens in seconds and requires much less time than a copywriter would spend creating an original text. The quick writing process is one of the major advantages of such tools.
Moreover, AI can help find answers to all kinds of questions and generate various ideas that a copywriter would normally spend hours thinking about. Additionally, AI tools can shorten the generated text, revise it into summaries, meta descriptions, and more, significantly easing the copywriter’s work process.
Of course, the question arises whether this is a good thing. Does it eliminate the uniqueness of the text? Are AI-generated texts formulaic and based on reasonable information? Opinions on this matter can differ. Some see these processes positively, for instance, when AI is used as a supportive tool. Others might argue that these texts are non-original and untrustworthy.
It is often recommended to verify the facts provided by AI. Moreover, it is generally agreed that AI is not yet capable of creating emotionally impactful or thematically deep texts, which a professional in a specific field can produce.
However, the biggest problem probably arises not from the use of AI tools themselves, but from the fact that it is often concealed and not disclosed publicly. This can be seen as an incompetent decision from a copywriter’s perspective. One solution to combat secretly written AI texts could be the use of AI content detectors which identify non-human-written content.
5 Best AI Content Detectors
The choice of such tools depends on your budget and the intended use.
- TraceGPT – Considered one of the most accurate tools for identifying AI-generated text. Some features remain paid, and an account is required to perform the analysis.
- Hive – One of the free tool options providing decent quality. It can detect not only AI-generated text but also images and audio. A major advantage is that no account is required, though the word count is limited to 8,192 characters, and it highlights detected sections without offering a detailed report.
- Originality.AI – A tool designed for content publishers, agencies, and writers. Its accuracy is rated as average, but several AI detection models are available, and results can be tracked. It can detect paraphrased text and marks AI-generated content. Paid service.
- CopyLeaks – Another free option that does not require registration. While accuracy is fairly good, there are some inconvenient technical aspects, such as the lack of a general text originality percentage.
- QuillBot – A free AI text identifier that offers unlimited use. It provides very accurate models capable of detecting most AI-generated content. One major drawback is that it does not specify which exact parts of the text are non-original human content.
Final Word
Although AI-generated texts compete with human-created content, they have not yet reached dominant positions. AI content detectors can be used to recognize AI-generated text, as they can fairly accurately identify work done by AI instead of a copywriter.
If you are interested in this topic, we suggest check our articles:
- Google Traffic: AI vs Human Content – Navigating Expectations, Reality, and Future Prospects
- The Impact of AI Overviews on Search and Website Engagement
Sources: Brand New Copy, Scribbr, Zapier
